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-Through my eyes-

06 January 2006

Essense of viral marketing

My understanding. Following components to successful viral marketing project:

1- A clearly defined group of people.
2- An entry point into the group. Here the information is introducted into the group. There can be multiple entry points, including broadcasts.
3- A mechanism in the group via which the information is rapidly propagated to the entire group.
4- The message being propagated must be worthy of being propagated.

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